An Asian investor came to Warmia and Mazury, but he did not decide to build an amusement park there. What problem appeared? How to find a solution and recover a potential businessman?
This is a scenario of image building workshops, preparation of territorial marketing strategies and effective acquisition of tourists and investors, which we conducted during the Economic Promotion Festival of Warmia and Mazury 2018.
When diagnosing the problem and finding a solution, the participants were inspired by the idea of Design Thinking, which the Lodzkie Region has been successfully using for many years. The method is based on project thinking and creative problem solving.
Examples of Design Thinking are Termy Uniejów or Góra Kamieńsk in Bełchatów. A town of several thousand citizens has put on geothermal drilling and created the first thermal spa in Poland. Uniejów is visited by over a million visitors every year. In turn, a ski slope was created on the areas of already discovered lignite deposits. In this way, Lodzkie Region solved the problem of the lack of a center for winter sports in central Poland.
Participants of the workshops during the Economic Promotion Festival of Warmia and Mazury diagnosed that the language barrier hindered the acquisition of a foreign investor. Therefore, they designed solutions that could increase the investment attractiveness of the region.